3 Ways to Persuade
      Aristotle was the founder of the three ways to persuade using ethos, logos, and pathos. What I found most interesting was how I've been using these three techniques my entire life. We use different elements of persuasion depending on who we are speaking with and what we need from our audience.
      Ethos is the first way to persuade and this relates to your first impression of the person who is trying to convince you of something they feel you need. There once was a commercial with a doctor in an overcoat who said, "I'm no doctor, I just play one on TV." I've seen many advertisements that portray a doctor selling a medicine of some sort, and it is that much more appealing because he holds the appearance of an actual doctor who knows what he's talking about. Even the man who wears that certain brand on cologne in the commercial where beautiful ladies flock over to him goes hands-in-hand with ethos. We tend to judge a person based on the first few seconds that we interact with them, so of course we use first impressions as a method of persuasion.
      Logos can be the time when you are informed about someone or something and the logic behind it can change your decision. Even with an idea it's important to use logos to provide reasoning as to why we should follow that certain idea and what the income might be. When someone runs for President they'll typically use logos in their campaign as to inform the voters how they would help the country prosper.
      The last method of persuasion is pathos; the appeal to emotions. Have you ever noticed that during the holidays we kind of hold a warm, giving feeling in our hearts? Don't we tend to feel sorry for and pity those who are without food or are even homeless? These emotions can lead us to lend a helping hand during the season. Even when we are feeling angry at our enemy it is so easy to persuade our friends who might also turn on your enemy. Are emotions are more powerful than we know because many times we can persuade our self.